Sophistication, modernity and boldness. Djarum Black is made of the finest natural-grown cloves and tobacco, with a spicy aromatic taste.

Djarum Black 

Product Description

Djarum Black is a filtered kretek cigarette known for its spicy, bold taste and aroma. The finest natural-grown tobacco and cloves are combined with a specially designed concoction of additional enhancements to create its distinctive spicy punch. Djarum Black Regular was the first kretek cigarette to feature a black paper wrapper.

Since launching in 2001, the Djarum Black series has become synonymous with innovation. The product series, which began with the Djarum Black Regular, has since launched several other popular variants. Its reputation as a smart, unique and creative brand swiftly gained in popularity among the modern crowd.


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ZORRO 2006
ZORRO 2006
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Brand Activity

Activities in the automotive sector:

  • Djarum Black Autoblackthrough:

    A national-level car modification competition which has become the benchmark for car modifications in the Indonesian automotive world.

  • Djarum Black Motodify:

    A national-level motorcycle modification competition.

  • Djarum Black Night Slalom:

    The only national-level slalom competition that takes place at night and is also a calendar event on the IMI National Championship Rally series.

Creative activities:

  • The Djarum Black Innovation Awards:

    This event recognizes innovative and creative ideas which are applicable to daily life.

  • Djarum Black Urban Art:

    This event recognizes creative ideas particularly in the fields of designer toys, graffiti and vector art.

Community activities:

  • Djarum Black Community:

    Characterized by a mutual enjoyment of Djarum Black products, merchandise and events, the Djarum Black Community is spread across the nation.

  • Djarum Black Car Community:

    The Djarum Black Car Community counts hundreds of members throughout Indonesia.

  • Djarum Black Motor Community:

    Membership in the Djarum Black Motor Community numbers in the thousands throughout Indonesia.

Activities in the entertainment category:

  • Djarum Black Slimznation:

    Clubbing and café-to-café road shows involving well-known national and international DJs.


Autobild Award 2008

Recognizing efforts by Djarum Black as a non-car dealer to support and develop the Indonesia Automotive community (through the Djarum Black Car Community & Djarum Black Motor Community).

New Wave Marketing Award 2008 (Markplus)

For being one of the most successful brands in integrating online and offline marketing.

Web Links

Click here to see all news and events on Autoblackthrough and information on other events held by Djarum Black, as well as general news from the automotive world.

Official website of the Djarum Black Innovation Awards (BIA). Get the latest news on BIA activities. Interested candidates may register online here.